Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

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The one big change is, as an SEO, we were very focused on clicks.

We get a click to the website.

Of course, we all say, yeah, we were not after the clicks.

We were after the conversion.

But at the end of the day, the very first thing you measure as an O is, was there a click?

And the users, they send you a referrer when they click in the search.

And it's very easy to attribute.

It's almost like performance marketing.

And there's even a Google Search Console, a Bing Webmaster Tools.

And you can see even the exact keywords that people type into Google, not on a session level, but in aggregation.

You can see exact keywords.

You get search volume.

You live in this very, very good world where you can really understand what do people search?

What did they see?

What did they click?

And this changes, of course, with AI search, right?

Because first of all, there is no search volume.

If you look at real prompt volume, unless the prompt is thank you or try again, the actual volume is one or zero because everybody writes unique.

People write long prompts that are not repeating.

So this volume thing is very different.

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