Malte Landwehr
speaker
502 appearances
5 recordings
1 series
first heard Mar 2026
last heard 13 Mar
Malte Landwehr’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.
Appearances
But then also the results are personalized.
Even if you write the same prompt three times, you get three different results.
And if I write
same prompt three times, I will also get three different results.
So there is some unpredictability in the individual results.
Much, much more extreme than in Google search results, where yes, there's also personalization, but it's not that extreme, actually.
there is no click because if you look at the typical chat GPT answer, there are no links.
The only links are the sources.
But if I ask about, I don't know, what car should I buy?
The links don't go to the actual car company that is recommended in the end.
The sources links go to some news website or some Reddit discussion, which is very different from the entity, maybe Mercedes-Benz that I just learned about and want to learn more about.
So this whole mindset with the focus on clicks, with easily attributable keywords and search volume, that all goes away.
And I think embracing that, that is the main challenge for SEOs, I believe.
I mean, as any price comparison website, Idealo was, of course, a victim of Google Shopping.
And then in the flights comparison space, also of Google Flights.
And I don't know if everybody's aware, but Idealo was one of the leading forces behind a 15-year legal battle in front of the European Union versus Google.
Was recently awarded a multi-billion dollar damages award.
Yeah, there's no settlement yet.
There was a
some billions of dollars.
Showing 101–120 of 502 · page 6 of 26
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