Marina Eftimiou

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56 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Marina Eftimiou’s voice in public audio — every appearance, attributed to the second.

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Business Daily · Power players: Turbulent times for budget airlines · 22 Jul 2026 podcast

And then secondly, airlines haven't stopped flying.

Yeah, I would say that fight back has started some years ago when we don't see them anymore operating as a traditional business model.

So we see those that you described, hub and spoke, flag carrier, full service network carriers, and on the other side, the low cost carriers.

So those two business models, we see them merging somewhere in the middle now.

What I mean is that we have seen now British Airways, for example, copying practices of low-cost carriers.

They are trying to reduce their cost and also increase ancillary revenue and other supporting kind of revenue sources.

Making you pay to sit next to your partner or not sit next to your partner.

It depends.

So charging for every single bit.

So all those airlines, they are now competing on the cost price, trying to reduce the cost, squeezing their operations to become as lean as possible because through liberalization and competition, which has been quite severe in Europe, which is a very mature market,

who have seen them changing the way they operate.

But especially now that the passengers are even more cautious in terms of the price, very sensitive towards the price.

And also there has been a little bit of a decrease in the transit landing market where those full service network carriers, they were making most of their money in practice.

And we have seen them also now competing in the short haul market, copying those practices.

So they're similarly exposed to the fluctuations of the fuel prices.

In Europe, luckily, both low-cost carriers and full-service network carriers have hedged a lot of their fuel.

So that saves them in a way for the time being.

But again, we don't know for how long this war is going to continue.

and how high the price is going to continue being.

So I think they projected the price of the fuel being to around $150, $160 per barrel averaging this year.

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