Mark Abbott

So it goes back all the way to 2000.

So the idea for 90 actually started before I ever heard about traction.

So it goes back to 2005.

And I was going to write my own book called Connecting the Dots and then create the software.

And then I actually invested in a company that started to run on 90.

I personally invested in it.

And so I read the traction book.

I was like, that's...

better book than I was going to write, because he's really good at simplifying things.

And the second thing is, I wasn't planning on starting a coaching community.

And Gino was building this coaching community.

Today, as you may or may not know, there are over 800 EOS, actually 828 as of last week, EOS coaches around the world.

That wasn't the thing I was thinking about doing.

So when I heard about Traction, I read the book.

Then I met Gino and I said, hey, right, I was going to do something similar.

I wasn't going to do the coaching community thing.

I really wanted to do the software thing.

And could I possibly join the community and build the software?

And his answer was, we tried it.

It's not in our DNA.