Mark Abbott

It's hard, but it's not complicated.

And so I got frustrated.

I thought I should be able to help people with this thing.

And that's really the big idea behind 90, which is that we're going to give people everything they need to build a company that ultimately you'll love forever.

Because for a lot of us, there are a lot of times when we don't love our companies.

So what's 90?

We're an innovative cloud-based platform that simplifies the hard work of building an extraordinarily productive, humane, and resilient organization where people are focused, aligned, and thriving.

Now, you'll see up there we've got Great Place to Work certification.

We came in at 98% this year.

I was afraid of our certification because we do it every single year.

And honestly, I was afraid of it because we just did one of those transitions that you will do as you navigate the stages of development of a company.

We went from having about 10 different departments reporting to me to me hiring a C-suite over all those department leaders.

And that's not an easy thing for people to experience, right?

And so I thought for sure my numbers were going to go down, our numbers were going to go down this year, and they actually went up.

And we made it on a number of Fortune's best places to work list this year.

And so we've been able to sort of walk the talk, if you will.

So I'm proud of the team, proud of our organization.

All right, so what do we do?

We basically just help people master the fundamentals, as I mentioned earlier.

And we do this...