Mark Downing

speaker
215 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Mark Downing’s voice in public audio — every appearance, attributed to the second.

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They all sort of know each other, they just travel in the same social circles.
And all these large all the people working on the equivalent of Google Brain or Copilot
Uh if they're a a PhD and academic ac academically inclined, they're actually able to speak freely and go to a uh what do you call it, like academic events and publish.
They all sort of know each other.
And each of these models are just two to six six months apart, according to the economists about a year ago.
So there's no strong advantage that Google has over Bing or even Amazon, what Amazon is doing with their partnership with Claude that's coming out right now.
I think Amazon apparently has more people doing AM.
than any other company, but they have the less to sh the least to show for it.
I can see that search will will drift beyond just a traditional search engine and the ten blue links with ads and SERP features and the quick it it will become more of these answer engines and then possi perhaps personal age personal assistants or personal agents where you actually with personalization and and knowing what you want and your has your credit card details is able to take agency on your behalf to
buy something or to ask for a refund or an and and that type of thing.
It's um well I can imagine that large companies like Dell, it's it it comes down to where the you have to follow the money.
If the local teams are willing to put up the funding to actually create, own and maintain certain types of content, then they can do it.
But uh it depends on where where the stuff's being fun who's funding the pr the content.
So I found that there's usually this desire to to be efficient and to be streamlined and to maintain
the same type of content globally and ensure that it's there and and up to date.
And so it's trying to make sure someone to have finding someone to create the content and then making sure that someone can edit or maintain that content and have ownership after the fact.
That's always a struggle.
Ending up you can end up with legacy content, old out of date content that that just clutters the search results and confuses customers.
So there's always been
from what I can see, just a a hesitancy to actually create content or or it's it's typic typically reserved and then with little capacity for local content to be created.
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