Mark Hughes

speaker

2,818 appearances 14 recordings 2 series first heard Oct 2016 last heard 10 Sep

Mark Hughes’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 12 in all, peaking in Aug 2026 with 4.

Appearances

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The Race F1 Podcast · F1 Rewind: When a young Ayrton Senna drove F1's elite crazy · 10 Sep 2026 podcast

And Lotus have obviously fell by the wayside. voice-verified

Other top teams like Brabham other these were all teams that just did not recognize the scale change or were able to do anything about the scale change that Ron had done through getting the money from Philip Morris to voice-verified

basically just say no we need it we this win needs to be ten times as much, it needs to be five times as much. voice-verified

We know when we've got to beat Ferrari, we've got to spend more than Ferrari, we've got to just move the whole scale on. voice-verified

Yeah. voice-verified

Move the whole thing. voice-verified

And in Philip Morris, John Hogan was there, the marketing guy there that uh Ron worked through. voice-verified

And he said he every year Ron would just come back and say, Right, we need voice-verified

X times, he s he said, What are you basing that on? voice-verified

Is that just how much you need or is that how much you think um i it it justifies? voice-verified

He says uh uh you that's your problem. voice-verified

He says, This is what we need to to to to get to where I want. voice-verified

And he said in terms of justifying it to Philip Morris, he said you almost sort of threw a number on the wall and saw f it stu stuck because he had no way of m w way of measuring it. voice-verified

And he said we did sort of measure um how effective w our marketing campaigns were and Formula One came out top just ahead of the the Marlborough man. voice-verified

The I don't know if you remember those a Marlboro man advert with a the big hat. voice-verified

Um he said so they were happy but voice-verified

Yeah, the the numbers just went stratospherically bigger for year on year, um through the eighties. voice-verified

And the other teams w just couldn't keep up with that and that's I think Senna had seen that scale change when he when he went to have a look around, he probably already sensed it and that w that was obviously going to be the place to be. voice-verified

It is a bit Max Verstappen, also a bit Lewis Hamilton, two thousand and seven, um where he had to sort of defend his corner and you know, from uh the m multi world world champion. voice-verified

Um yeah, Michael Schumacher sort of he he made he sort of laid the law down very early as well, didn't he? voice-verified

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