Mark Roberge
speaker
625 appearances
1 recordings
1 series
first heard Jul 2026
last heard 1 Jul
Mark Roberge’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Either way, you follow the same steps, okay?
Now, the implementation strategy is kind of what Charles is digging into here, which is
It's not advisable to completely blow up the org and just try to push this into the core org.
Sometimes you have to do it if you're just dead in six months and you have to like, you know, the street just needs a big answer quick.
But that's like, hopefully, a Hail Mary you never have to deal with.
What instead you should be doing is running small experiments separate from the core org, as separate as possible.
And this is right out of Clay's work.
And also a guy named Michael Tushman in the Ambidextrous Organization, if you want to check out his work.
Um, where you're running these experiments to almost essentially disrupt yourself.
Okay.
So like the problem, like we talked about Citrix for a second, the problem with a lot of these large incumbents is when they're thinking about how to redefine themselves in the AI era, they do what I call an inside out strategy, which is like, okay, what do we have as leverageable assets that we can bring to the AI opportunity?
That's what causes you to get disrupted.
Because the right answer is you have to like remove everything we have and just say, okay, what if we were starting a company from scratch, clean slate?
What would we build knowing what we know about the problem, the way this problem will be solved in a very AI mature era?
That's the answer.
Now it's like, how do we go through the difficult work of having this to get over there as fast as possible?
And usually what that entails is let's take, you know, 20 engineers and, you know, 10 go-to-market people, support, sales, marketing, whatever.
And like open up an office as far away from headquarters as possible.
Yeah.
Maybe we even acquire a small startup to do this.
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