Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
All right, bring it.
Oh, that was my question.
You want it today, like you want it like what the SEO is today with Gen AI.
I'm gonna say behind.
I I just think I'm hearing
Too few SEOs questioning how we do things, similar to the examples I gave earlier, like they're still doing keyword research and they're not asking, how do I think more broadly than that?
Um, I think we're still we're still reacting and saying like
Oh shoot, like my clicks are down.
Well, like no shit, Sherlock.
Like, of course your clicks are down because like this world is.
So I like while I do believe there's lots of thought leaders and lots of people writing amazing things, I would say the majority of SEOs are are still being too tactical in how they're thinking about SEOs.
Now, I think we're like in that evolution, um, to where I would say, like, I've been so impressed.
Um, with how our customers are like we're seeing more collaboration, more people from cross like functions joining these conversations to figure out how we sort of move them from old world to new world and like get the players at the table, like content, like I data architects, et cetera.
But I would say like, you know, schema apps leaving them there, right?
Like if we if we weren't behind, they would be pulling me there.
You know, so exciting for me.
I love innovation.
I love sort of helping people future proof.
Like that's my je ne sais quoi like reason d'être kind of thing.
But I do like I don't think I would say the majority and and not just SEOs are behind, like the executives are behind because they're thinking that the metrics they set last year, they can just add 10% and that's gonna happen this year.
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