Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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In fact, my you know, my CTO just got back from a knowledge graph conference and knowledge graphs, like Gartner called out in last year, like knowledge graphs and generative AR are the critical components to scaling and getting kind of accuracy in this AI world.
And so I see sort of MCP playing a connector role to structured data and knowledge grass to allow ease of use and ease of adoption.
Because like if they can't consume the data easily and and again, I'm wearing my like architect hat now, right?
Like I'm a data architect, like their the CIO's biggest challenge is having data readiness, like to accelerate these AI and large language models initiatives.
You know, so if we can kind of think of, you know, okay, we have all this structured data, or Google has all this structured data, Microsoft has all this structured data.
Ryan Levering, who's like the basically is the advocate for structured data at Google, um, I did follow up with him after the New York search console and asked him like, to what extent are they using structured data and in what, you know, what pillars of your business?
And he was like, I don't know.
Now part of me thinks
If they can build like one feed of like a common standard way that then all of these services that need to train and infer, you know, from how all of a sudden have this data feed, that makes so much sense.
Like if you I don't know, I run a software company.
Like to me, that's just like this is a data pipeline.
This makes so much sense.
And it's standardized that everyone can plug and play.
So uh now all of a sudden I don't care if people know how to do a Sparkle query on a knowledge graph, which is typically like what would be required in order to get the value from the structured data that's stored in a knowledge graph.
All of a sudden, like if there's these automatic it's like an A it's like the API world.
Like so for those of you that were around in the twenty tens.
You know, my job at Cisco was to open the APIs to all of our services data.
You know, we're sort of doing the same thing now.
But SEOs like think of this as like, you know, what can you unlock?
You know, when I talk about
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