Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Um, like the three kind of value areas of schema markup.
Like the first is run SEO, right?
Bringing context to rich results, you know, helping us get AIOs, helping us drive non branded queries, contents in the middle.
The third one is around AI and unlocking that value.
And vertex on site search from Google MCP is like they're gonna actually use that.
So I do like that's why I think it's actually a um really exciting moment.
Um, you know, and and where I think Google's gonna do and and Microsoft's gonna do a lot of this work where you build structured data, this standard, it's gonna go into their standard and it's gonna power these experiences.
Yeah, which is why Chat GBT is using Bing.
it like like why the the cost of actually doing the inferencing is very, very high.
And so in some of their documentation, they're talking about like, so we'll search Bing, right?
And then kind of do sort of smaller processing.
So they're already kind of thinking about those efficiencies.
Well, I know they're not gonna do an API for structured data because I asked Ryan Levering the question and he said they're not ready to do that.
So I don't expect that to be what's coming out.
Um
I'm gonna answer your question from Google IO, but like I need to share something else that you got me thinking of in the earlier part of your your conversation.
One of the shifts we have to think about, and we've I feel like I've been talking about this for a decade.
So people think about the requirements of r like from Google on like how to get a rich result, right?
And it's like I'm gonna optimize.
These bare minimum things, right?
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