Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
On a product, on a service page, et cetera.
Like we've got to get out of that bare minimum MVP.
Because in order to articulate our content.
semantically and holistically, like we aren't just hitting the bare minimum.
Like we need to explain what the whole page is about and what all the elements are, what are the topics on it?
Like we need to make it as easy and as clear.
So I think that's like a shift SEOs need to think about is like bridge results are like, yes, they still drive higher click through rate.
They're actually performing really, really well.
But like if if we're gonna get the benefit to the large language models to use it for inferencing.
We have to go deeper.
Like today on on schema.org, there's like 800 different types.
Google has like 40 types that they call out.
And like they're only like touching on 10% of the properties for each one.
So I guess think about like depth and accuracy is as sort of like I think that's a a shift we need to think about if we're going to truly build that data layer that's going to inform and instruct large language models.
Okay.
So that's like one piece.
So do I think Google is gonna tell you to do that?
Maybe.
Like that would be a way for them to make their lives easier.
I think Google IO, like I'm hoping they talk about more about how they're going to get Gemini in front of more people.
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