Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
Like so I think I don't know, there was something I read recently that they they're likely going to put it like in some elements of search or YouTube.
Um I already s we use we use Google sort of desktop and like Gmail and so forth.
To me, like that will be really interesting from a search perspective because it's going to be like there's going to be a ton of learning on, you know, what are people talking about?
And this kind of comes to another shift that I think SEOs
We're kind of in the middle of right now where we're still thinking about keywords, right?
Remember when I talked about like the consumer isn't searching for keywords anymore, right?
So we're like, we're fooling ourselves if we think how we do audits on keywords and how we're planning content.
Like we need that needs to change drastically.
Right.
Now, so entities are kind of like, what are the topics?
So we need to kind of think broader than keywords, like and we need to think big to like topic coverage on our website.
So this is that remember I said there were three values, SEO content and AI.
Like this is that content piece that like I think is going to get very, very disrupted.
Now, I would love Google to be like, hey, we're going to
you know, stop giving you query data and we're gonna give you topic data, like that would be amazing.
That would like make my day out of Google IO.
I don't think they're ready for that yet.
I think as they put Gemini in front of more people, they'll get a better sense of that.
But like we as SEOs, like and and this is again schema apps like
kind of working on this, right?
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