Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
Like how do we tell you what entities and topics are on your site?
And how do we kind of give you an idea and a framework?
But I think like that gap of like getting us from keywords to entities, like that's I would think like the urgent need for us to do in the SEO community now.
But what will Google tell us to do?
I don't know, I'd be interested it'd be really fun if they came out with um
requirements like they've done with Rich Results to say like this is what needs to be in your data in order to, you know, be it almost like a technical SEO requirements, but it's like, you know, Gen AI, like Gemini requirements.
Like I actually think that would be very helpful.
And I think it's gonna tie to structured data and it's gonna tie to sort of like how you make things
You know, super easy to crawl or super easy to actually give your data, right?
So like if they make MCP connectors, at what point are we just gonna be like, great, give us the feed?
Um, I think it's that it's too it happened too close to I.O.
Like they have to plan way far ahead.
So maybe that's next year's I.O.
But sure.
Um that would I think that would be interesting if they if they're thinking like that to say like how do we produce data?
The piece that I think is interesting is
How are they going to replace that old handshake we had where we give you content and you give us clicks?
I think like, you know, are they going to make a new contract with all of us?
um with regards to how that's gonna evolve.
That would be, you know, and how are they gonna frame it?
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