Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
And if that's the case, my question is why?
Like why are they doing that?
And is it because
they still want to be thoughtful about how that maps with ads, right?
Like, are they still being and and so is there a stipulation of how who's spending on ads that's going into that?
That's sort of like part of where my brain goes.
Now you could automate that because you know how much ad spend people have and so forth.
The other piece is like what's driving people to stay in search.
Like we've seen, I would say, lots of evidence in Google AIO that like they're you know, want it to be self-reflective.
Well, that's my nice way of putting it, right?
That we're seeing like,
such a huge number.
I don't know, there was a data point shared.
I think it's like over fifty percent of like links in I AIOs in this latest version, kind of April time frame, May time frame, are pointing back to Google.
And so part of me is like, well, what's the content then that enables that?
Is is sort of like where I'm like, are they trying to prioritize some of that so that they're getting sort of more kind of visibility in?
That I uh the whole question just starting with like why would they kind of be manually ranking that piece?
So part of me is like, how do we be strategic about
I know this is like anti sort of how business is optimized, right?
So I think of like business, right?
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