Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
Like I'm I'm holding these two truths in my mind at the same time.
No, I think it's like feed quality and feed uniqueness.
I think is gonna be like the key piece.
And I would say like the organization or the content that I'm hearing perform like in our enterprise is like not generalized, not kind of
You know, even gen AI generated that's like not unique.
Um, it's like that unique perspective, like all this EAT stuff we've been talking about now for years, right?
That with sort of like context of the business and like elements of the business.
And so this is again where like what are the topics that you're like you really need to be an authority on in order to stand out?
And it's not quantity.
It's not like I can publish this many blogs.
It's like
really deep, rich content that's unique, that's not out there in the world in any other way.
And I think that's the part that's hard.
I think the other piece that's really interesting is
Um, I think of my brain just went to social and like how LinkedIn content is now showing up in search and how
individuals versus company kind of articles like that are coming up and I think that's sort of when we think of strategy, like, you know, thinking of like where are all these elements?
So is it's unique content and is it again hosted on the website or is it hosted on
Other pieces that have their own kind of connected data and kind of elements and linking, right?
Like when you tag people in it, when you refer to other articles, you know.
So to me, that's like where we're seeing like those kind of goes to the very first point of like how are we thinking of our data and where it's all connected and how it's coming out, but unique, deep content by experts, like that's what I'm seeing perform.
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