Martha van Berkel

speaker

1,330 appearances 7 recordings 1 series first heard Oct 2024 last heard Jun 2025

Martha van Berkel’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How GenAI uses structured data · 16 Jun 2025 podcast

Um and that's I think what we need to insert into the machine and then make sure again that data layer, like that piece of it's like are they articulating and consuming it easily?

So I I I'll talk about structured data because that's like what I see really.

So one is like structured data starts with structure on the website.

So I think um let's talk about like web developers and people thinking about like so you know, machines love structure.

And so if you think of like a templated site, like those of you that have use AEM and pull random components in all the time and just let marketers like go wild, like that's hard for the machines to understand.

you know, having some structure as they crawl your site and understand it.

And that goes at the very beginning of like web development, right?

Your content then is like the piece that goes in that.

So like think about, you know, really clear content.

This whole like lots of words to just like marketing isms that don't mean anything to anyone and that we all skim through because we're we're trying to get to like what do you actually sell?

Or, you know, what is this occ doctor like what services do they actually pro you know, what's their expertise?

What can they solve?

You know, like we need to get to that really clear, articulate, you know, content that then is in that structured way.

Cause then the machines can get what they need and then they understand it.

And then the last piece then is like that structured data.

So how are you thinking

about not just optimizing a page, but connecting the dots across your site.

And this is where like the IT people I talk to, but they're like, well, I can add schema markup on this product page.

And I was like, great.

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