Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
But like how are you connecting the dots to that rich content we just talked about that's super deep and super specific?
Like you need that content to, you know, be talking about that product and connecting those dots.
You know, very clearly, is it mentioning it?
Is it about that product?
Is it recommending that product?
You know, as an example.
I think so.
I think so.
And I and I'm seeing our clients do this, right?
Where it's like, let's sit back and say, like healthcare is a great example because they used to all have the same content.
Like what is melanoma?
Like what is heart disease?
Right.
So all that's gone.
Right.
And again, like now they're thinking about their websites and like, you know, what are the
you know, specific service lines, like what is the medical things that we solve and like how do we articulate, you know, not just who this physician is, but like what surgeries they do and like what specialties do they have like work on in context of like what hospital they practice at?
So I am seeing people think about like what is core to answering that consumer question and where does that data live?
And we also think about like
If there's a I call it a thing, but like a topic or, you know
Showing 361–380 of 1,330 · page 19 of 67
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