Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
An entity, right?
Like if there's a thing that you want to be an expert and known for, there should be an entity home.
Like, what is the one web page that you want people to go to that talk about that thing?
And I would say like that's when we do a lens of like cleanup.
It's like often it's in like a million places.
And so again, if you're a robot and you're like,
which is the page that is most authoritatively talking about this c topic from this brand that I like because I think they're connected, like that should be an entity home.
There should be like one page that talks about that.
And so this is sort of like
You know, I I joked, I was like, category pages might come back.
Um, which is like an interesting product kind of piece.
But like, you know, there should be a page that talks about like we specialize in I don't know, I always use like I love like organic cotton dresses, right?
Like I want like I don't wanna I wanna know that from that brand and it's like handmade in Canada and I can like get it and it ship you know, like all those things.
So
How do we really think differently about again, like we still have to think about the consumer, but I think we need to think about like authoritative kind of content.
Yes.
You know, articulating like what we're experts in and not like
general stuff like women's clothing or right you know like like really really specific and this I think is gonna make actually this is a new thought I've just like never had but like I think it's gonna ha force businesses to get really clear on what they're good at and what they do and what they don't do.
Correct.
Which is actually really exciting.
Showing 381–400 of 1,330 · page 20 of 67
← Previous
Next →