Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
So Canada's oldest department store.
This is like, you know, Hudson's Bay.
Like it's been around since like we you know, like the the founding of Canada is going out of business.
But they don't actually
Right.
Like I like thank you for giving me a great US example.
But like but if you think about it, like the department store is this generic place that we go to buy underwear, right?
Like let's be honest.
Yeah, yeah.
And and now we can go to specialty stores that build like make really great underwear that's like tailored for like whatever we're looking for.
Exactly.
And so I think like that's a great example of how the consumer behavior is changing.
We can find super niche
very specific things at the at our finger using voice while driving the car.
Yes.
Right.
And this kind of takes us really back to the very first thing I said.
Right.
So like if we need to then figure out how we're going to show up in that voice search as I'm driving my kids to hockey practice or ringette practice, we better make sure our content is talking about those specifics so that they find us and that they see like our brand as an authority.
So I think
Showing 401–420 of 1,330 · page 21 of 67
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