Martha van Berkel

speaker

1,330 appearances 7 recordings 1 series first heard Oct 2024 last heard Jun 2025

Martha van Berkel’s voice in public audio — every appearance, attributed to the second.

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This all then comes to like web cont like this is why I think content in SEO is

So tied.

And then IT will play a role in just like how are you enabling that data to get out to those people?

And again, you know, I think structured data is what we're seeing the big dot like the the two big players, Microsoft and Google lean towards.

Yeah, and you can do that with structured data.

Like that's when you do it semantically and connect the dots.

I think the other piece is it's gonna know us personally too, right?

Because we can give it context.

So imagine a personalized search journey on whatever platform I want.

And then at what point are we going back to APIs?

Like, I'm not even buying it.

Like ChatGPT just announced their product search.

Google's been doing a ton of work, right?

Where you can like literally like you're just pushing the buy button.

You're just converting on the website.

So conversion optimization, I think, is maybe the new SEO.

You know, I'll I'll take it one step further from just thinking about search.

Like search is an answer engine and providing us service, right?

Like we're we're searching to get an answer or to to like purchase something or to book an appointment.

And to me, I think we're just gonna see an absolute fracturing.

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