Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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So I was talking about remembering talk earlier about like I I do think content teams have some gems.
When we talk about like entities and topic clusters, in the content world this is about taxonomy.
Mm-hmm.
They've been doing this for a long time.
You know, like people who are in library sciences or sort of are just like content writers and thinking about data organization, they can actually teach us SEOs a lot about, you know, entities and how we're thinking about topic clusters, where all this, you know, the areas you're talking about, you know, where that comes into practical application.
And so I think also kind of, you know, chumming up to those.
you know, people in content or who've been digging data architecture or data like organization within the within the enterprises, I think they have something to teach us as well.
There was a great presentation yesterday that, you know, went to fundamentals of like how do you organize your site, right?
We always think of this of URL structure.
Well guess what?
That's also like how it then breaks down sort of within to content structure.
So that would be the other area to get curious on.
The only thing I would add is like we have to redefine what's done, like how we define done.
Right?
We're not done ever, by the way.
That's what makes us fun.
So the tactic is just like a thing to try today and the mindset of like, what am I gonna learn next?
Does it move the needle?
That's all.
And then if we do that, then we'll be more strategic.
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