Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
So we'll see how that evolves.
Um, I do think we need to be thinking about, and this is something that I'm really excited about at Schema App.
is that, you know, there's some timing things that got announced this past spring that
I can't think it's a coincidence.
So the same week that all of a sudden Google stood on stage at um sort of this was at the New York Search Console event and was like, structured data is enabling Gen AI.
Okay.
So they they haven't talked about structured data on stage and made a big deal of it pretty much since like November 2023 when we saw FAQ and that go away.
There was a ton of structured data announcements.
They've been kind of quiet.
Like I watch this stuff, like structured data is what we do every day.
Microsoft, then the same week, Fabrice Canel said the same thing.
We're going to be using structured data.
Now, I think it's because it helps them with accuracy, it helps them scale.
When you do schema markup, you're actually building a knowledge graph, which is like data with context, different from LLMs.txt, which has no context, right?
LMs.txt is sort of like,
A really simplified version of your data, it doesn't allow the inferring that large language models need to do.
Now that same week,
Google, DeepMind, and OpenAI, who by the way uses Bing like as a data feed, announced that they're gonna adopt MCP, model context protocol.
So this is a sort of standard that Enthropic brought out and said, we're going to sort of use this as like a standard way for you to kind of plug and play.
You know, into our large language model.
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