Martha van Berkel

speaker

1,330 appearances 7 recordings 1 series first heard Oct 2024 last heard Jun 2025

Martha van Berkel’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How GenAI uses structured data · 16 Jun 2025 podcast

So I think right now like SEOs and content writers need to be working hand in hand.

So that's one thing I think like where we used to be like, Oh, like the content like they'll they'll sort of like sit over here.

Like I I am seeing an enterprise like those teams coming closer and closer together and I think that's actually good news.

I think we're at a time right now where and I I'm I'm sort of pausing because like we're still the website is still the container of that data.

And so the reason I mentioned content people is like we still right now need to put the content on the website.

So we're still thinking about that experience from like who's coming to the website and who's interacting.

Um, they want less fluff though, right?

So it's um, you know, we're we're seeing sort of like things convert better.

So the whole product led SEO and sort of thinking about conversion optimization on your website, I think is becoming more than an e commerce thing.

I'm hearing about it in healthcare, I'm hearing it in like big tech.

Yes.

Um so I think that's sort of a big change.

Like how do we think about making sure the content is still on the website?

So the the reason I say that is because the content then goes into a data layer.

And then that's the data layer schema markup is like what's being consumed by these machines to do at scale.

At some point those things might deviate, right?

At some point we might be saying, actually, we're gonna manage this data layer and it's gonna have content that's gonna be tied to something in the user experience.

Maybe they'll split like

But Google right now, and sort of where we've historically seen this, is like the user experience, because that's where you're going to send people and experience it, has to match what the data layer kind of thinks or what the structured data represents.

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