Martha van Berkel

speaker

1,330 appearances 7 recordings 1 series first heard Oct 2024 last heard Jun 2025

Martha van Berkel’s voice in public audio — every appearance, attributed to the second.

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You know, how people are gonna have like verticalized experience.

Like I'm you know, what is the chat bot that's gonna tell me about healthcare?

And I'm gonna, you know, someone's gonna have that vertical experience.

So I think

Uh, tons of choice.

And so brands have to be thinking about like how is their data going to show up in those experiences in an accurate way?

They're not gonna land on your website until they're converting.

And so this is again where we think about search.

We can't just well, so we should primarily still be thinking about Google.

They Google, they still have, you know, that 89 to 93% kind of market share.

know, Chat G BT is the one that's scaling.

By the way, Bing is behind ChatGBT.

Like, you know, they're actually sort of a a search kind of component to Chat G BT.

How exactly that gets woven in, I'm I'm still exploring and learning about.

Um but then we have, you know, these others kind of perplexities and so forth.

And so

I really want SEOs to be thinking about data, right?

This isn't about building a beautiful marketing website anymore.

This is about making sure that the data on those websites is in the language of machines so that it can show up in those different experiences.

And that's where structured data plays a role.

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