Martha van Berkel
speaker
1,330 appearances
7 recordings
1 series
first heard Oct 2024
last heard Jun 2025
Martha van Berkel’s voice in public audio — every appearance, attributed to the second.
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Appearances
And so just like usual, they're gonna put the burden on us.
Thanks so much for having me.
Excited to be back.
So I always like to start with like how the consumer behaviors change, right?
Because I think that's the key piece, right?
Like we used to go and put in, you know, clunky keywords, right?
And expect answers.
Um, Google then started, you know, in the sort of early two thousands bringing in sort of images and videos and like changing that piece.
We are now in conversation mode, right?
So the whole idea that we are just putting in words and expecting answers is is gone.
We're now sort of, you know, there's there's thinking happening sort of as we sort of have these conversations, as we go deeper into topics, or as we choose, like as our intent changes, like as we learn something new.
And the way I like to think about it is like the consumer is now has unlimited choice.
As to where they're gonna discover information.
And so we have to think then about like, well, where are those the unlimited choice?
Right.
So we'll focus on search, but social I think is sort of another kind of key area we should be thinking about.
But today we'll talk about search.
So search is happening like in the ChatGPTs and the perplexities.
And I think like that's going to even just evolve more.
Um, you and I have talked previously, um, you know, on some panels where we talk about
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