Mary Ann O'Connell
speaker
1,572 appearances
3 recordings
1 series
first heard Jul 2010
last heard Oct 2014
Mary Ann O'Connell’s voice in public audio — every appearance, attributed to the second.
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Appearances
Making money faster.
Instead of having to
search for information, to call for information all the time.
They have it in front of them.
They can learn it at their own pace because as adults we learn so much differently than we did when we were kids in school.
Um, but you have a great resource for them and that gets your system healthier faster.
The third reason you should have them is
manuals are a great
marketing tool for the licensing department.
And if they're not using them as such, they're missing a terrific opportunity.
I'm a big proponent for a number of reasons of having lots of small manuals.
Um
We are not, unfortunately, a nation of readers.
And when you see, um, let's say an old fashioned binder, that's a three or a four inch binder being handed to you, people's eyes glaze over.
They don't want to go near that at all.
And so if you can break it down into the most applicable titles, for instance, we always recommend
you have a good getting started manual.
Give them the information on how to be a business owner.
Because most of your franchisees, unless you're selling multi unit, um, most of your franchisees do not have experience in business ownership.
They have probably ra
Showing 441–460 of 1,572 · page 23 of 79
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