Mary Ann O'Connell
speaker
1,572 appearances
3 recordings
1 series
first heard Jul 2010
last heard Oct 2014
Mary Ann O'Connell’s voice in public audio — every appearance, attributed to the second.
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Appearances
upper middle management in their careers, that's what
allowed them to accumulate the wealth to buy the franchise in the first place and they're excellent at managing the development that they had.
But they've never had to take care of everything from
ordering the mundane business supplies to making the strategic decisions.
So you wanna give them some basis on how to be a business owner.
And it's your confidential operations manual, um, which is going to have to teach them how to be a franchisee.
that they can be in compliance with their agreement, how to actually do the business, how to be a good business administrator and understand the financials and if they're
going up, backward, same same, how are they performing and how do they measure it and how do they fix it?
So you have those basics in your operations manual.
A marketing manual is going to be important, not just to tell um
what the creative is going to be and what your process for getting things approved is, but let them also understand the economic
uh different
uh vehicles that your spousing may use.
If it's a direct LP
Here's what your investment's going to be, what is your expected return, and what does that look like in terms of your annualized customers that you gain from it?
So that you really give people
and understanding.
And then finally we think that you should if you're location based
Another manual that is your real estate and facilities.
Teach them how to go out and find the space.
Showing 461–480 of 1,572 · page 24 of 79
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