Matt Chanella

speaker

82 appearances 1 recordings 1 series first heard Jul 2026 last heard 21 Jul

Matt Chanella’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

newest first · ▶ plays the moment

Stacking Growth | The B2B Marketing Podcast · AI Ads Are More Expensive, Not Better · 21 Jul 2026 podcast

Think about how you would go about testing Creative without AI.

You would probably take your audience, let's say 10,000.

Then you would take your budget.

Let's say you have $6,000 per month to spend on that.

And then what you would want to likely do is test a certain set of creative.

And give it enough spread with budget across that entire spend and then reach a certain level of statistical significance to decide which message, which ad won and was the most effective, and then let me create iterations off of that.

What the AI is going to do for you is it's going to create way more creatives than you could possibly run at the same time to get statistical significance and figure out what the winning creative message is.

And this is something the AI is never going to tell you when you ask it to give you the output.

It's just going to answer the question for you without the context of is the result I'm giving back.

and the declaration of what is the winning message based on statistically significant data.

You want to make sure that any creative that you run

Has enough of a ramp.

that you can see clearly whether there's a winning message that emerges from it.

AI is not going to help you without significantly training it yourself, discover what was the winning message.

The other thing that AI is going to do for you is AI is always going to tell you we have tested

Reporting on ads across dozens of permutations at this point, across Chat GPT, Claude, Gemini, and Perplexity.

Like we have seen this happen whether you're connecting natively via MCP, whether you are pulling CSV files, whether you're uploading screenshots.

We have done every permutation of ad reporting through AI that you can imagine.

And it always points back.

back to the exact same thing the key in on.

Showing 21–40 of 82 · page 2 of 5