Matt Price

Or some people love spicy food and this person doesn't.

It's just trying to find that happy balance that makes people happy.

And my take on it is...

I wanna push that line of flavor as close to the edge where it's like, this might be too much.

That, I think that applies to the content space too.

My thing I tell my chefs is if 10 people come in here and two of them say, oh, it was a little too salty or it was a little too whatever, too umami forward or whatever.

Like it's anybody, I'm gonna say anybody, but most people can shoot a 60 second clip of them making Alfredo.

Can you make a 10 minute video on YouTube?

Cause you'll notice a lot of these creators only do short form content.

It's harder to do that long form stuff.

And that same thing applies to even more when it comes to, you know, opening a restaurant and you're putting, I mean, everything's on the line, my name, my reputation,

But eight of them said it's the best meal they ever had in their life.

I would rather that scenario than 10 people come in here and be like, it was cool.

Yeah.

my money, like everything.

So I'd rather have one or two people that's like, oh, it wasn't for me.

You're really betting the house on, I think I can do this thing.

But the other bunch of them absolutely love it and rave about it.

That's scary.

And then it's also just, and food is so like,