McCall Jones
speaker
499 appearances
2 recordings
1 series
first heard May 2025
last heard 28 Jan
McCall Jones’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
If they start to believe that something is wrong with them and that's why they haven't succeeded before, it doesn't matter how amazing your offer or your secrets or anything you're about to sell them is. If they believe I am the thing that's bad, even if your thing is good, they'll still never buy. Yeah, they'll still never buy. So even though they're the warmest, they're the most skeptical.
Now, something we have to understand is that people will not buy if they think they won't succeed. Yeah, they will not buy if they think they won't succeed. So what we have to do is we have to show them that it is possible for them to succeed even if... they've tried before and failed. Yeah, this is the very first step of our story.
So in order to build this story, we're gonna start to build a list. I want you to start to list out things that they have tried before and failed. And I'm gonna give you a tip because we can kind of kill two birds with one stone here. Part of the things or some of the things they've tried before and failed should be your competitor's methods. should be the things that they would buy elsewhere.
Because if you can show in the first part of your story that, oh man, this person tried, this person's and this person, this person's and they failed, they automatically will think your competitors are worse than you. Yeah, so what I want you to do is I want you to take just a second and I want you to start to list out things your people would have tried before and failed.
As you do that, I'm going to give you some examples. Yeah, so one of our clients, her name is Dara. she helps women 50 to 70, age 50 to 70, lose weight, lose like 40 to 80 pounds. It's amazing. Now, when we do this section of her, we call it the MPS, the missing piece story. Yeah, the missing piece story.
So with this, when we got to this section of it, she started listing out things that these women had tried before in their lives that didn't help them lose weight. So we had like Dieting, obviously, Weight Watchers since they were 12. She listed out fasting. She listed out Atkins diet. She listed out snapping a rubber band every time they ate something, right?
Anything that these women had tried before and failed, she listed them all here. Then, because Dara doesn't offer Ozempic, she also added Ozempic. She added other things that her competitors would say, this is the thing. Yeah, so we have another amazing client that's with us here. Her name is Kelsey. She's incredible.
She helps high school athletes gain 15 pounds of muscle so that they can get recruited. As we're building out her story of fail or things that they've tried before and failed, it's things they've tried to gain weight and gain muscle. Yeah, so she has like mass gainer, downing creatine, downloading bodybuilder fitness plans on Instagram, right?
She lists out all of her competitors and things that these kids would have tried without her. Yeah, so does this make sense? Say yes. Yes. Awesome. So first thing we have to do is we have to show them that even though you've tried before and failed, that's okay. Yeah, I'm going to show you how to put it into a story in just a second.
Okay, the second thing we want to do is we are going to address one thing. How many? One. This is so important. Yeah, so important. And this was one of the biggest secrets that we found that was really keeping people longer.
Yeah, so this one thing thing is that when they've tried all these things before and failed, we have to tell them that they are so close to success and that they're only missing one thing. Now, here's what I mean by that. We're gonna talk about secrets versus system. Yeah, secrets versus system. Now, I know, as well as anybody else, you don't break a perfect framework, right?
You don't break the perfect webinar, you don't take away the secrets, but the way that we started presenting it is instead of presenting the secrets as disconjointed things or tips, you wanna present it as a single system. Yeah, it's a single system that has three steps, but it's a single system. It's super, super important because, yeah, super important. I love it. So as we are looking...
It's incredible. As we are framing this out for our clients or the people who are watching us, we have to show them the gap between where they are and where they want to be. Right now, the gap can be massive. Right. It's all these skinny kids who want to gain weight. Right. It's like, oh, man, I need to gain 20 pounds. And that seems impossible. Right.
Can be these women for Dara who are saying I am impossible. 80 pounds overweight. That feels astronomical to lose 80 pounds right from where I'm at, right? Or I'm only closing 10% of my webinar. I want to be closing, you know, 50% on my webinar, whatever it is. We need to show them there's a gap, but the most important thing is the only thing Standing between them and what they want is one thing.
Yeah. We're going to even use that language. Yeah. So the reason why is because if they think it's a whole bunch of things here, they think I've tried this before. I failed. If we don't address this, they'll think there's something wrong with me. If we give them, this is crazy. Earthquake!
For this part, if they think that there's a million steps, they think that there's a million ways that it can go wrong, right? All of a sudden they're looking at this and they're like, oh man, that feels hard. And if they have already thought there's something wrong with me, even if we overcome that, We have recently overcome that, right?
If we're like, listen, the secret to being in your charisma styles is you just have to change your hair and change your face and change your voice and change your body and change every single script that you're doing and then do this and then do this. All of a sudden, even if we're like, you have the secret, they go, that's too many things, right? It's very overwhelming. Very overwhelming.
Amazing. Right. Instead, if we can tell them, right, the thing that you've been missing is one thing. We say the thing that you're missing is your charisma styles. And all of a sudden they go, oh, I just have to use my charisma styles. Yeah, no, if you're not familiar with charisma styles, there are three different styles plus the false faces.
Like it is a process to learn how to use your charisma styles, but they, I'm telling the truth, they are just missing one thing. Yeah, so instead of presenting it as secrets, present it as a single system. And then that system, you can still use like your titles of your secrets and things like that. Yeah, a couple of examples. We do have charisma styles, perfect webinar.
If we said, hey, you know, you're not closing anything and you wanna be closing, Good news, this person tried this and this and this and this and this and they failed. The one thing they were missing was perfect webinar. Yeah, the one thing. If the person can believe that there's one thing missing, then they will move forward. Yeah, does this make sense? Say yes. Yes.
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