McCall Jones
speaker
499 appearances
2 recordings
1 series
first heard May 2025
last heard 28 Jan
McCall Jones’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
Awesome, so now the last piece of this is the hook, yeah? Once you tell them that they're missing one thing and it's called perfect webinar, you're not gonna tell them what perfect webinar is yet, right?
You don't go through and you say, oh man, yeah, we tried this and we tried this and we tried this and then we came up with this solution, then we came up with this solution and we trial and error here and here and here, right? You can do that in an epiphany bridge once again later, later in the presentation. The hook here is you tell them they were only missing one thing.
Then you fast forward to results and you say, okay, fast forward to three weeks later after using this one thing, here were the results. And then you say, what changed? What took them from where they wanted to, or from where they were to where they wanted to go? What changed? Well, they had to stop doing this and start doing this. They were smart enough. They just needed the system.
Can I show you the system? And then the reason why I call it a high kick hook is I go, say yes, and then I do a high kick, which is why our logo is this. This is the part of the speech where I add the high kick. This is the hook where all of a sudden they're like, yes, I want to see the system. I want to see the system.
And when you reveal it that way, all of a sudden they're emotionally bought in. We have now been in complete control of the emotions and the energy of our people. Now they believe, oh my gosh, it's not my fault I haven't succeeded. Oh my gosh, I'm so close to success. What's that system you got for me? Can I get that? Yeah, is this making sense? Say yes. Awesome.
So now I'm going to give you the transitions that just make it easier to tell the story. So we failed before. When we get to the one thing, between them failing before and finding the one thing, they just have to find you. Yeah, so we say, okay, this is this person. I'm going to show you some examples.
Yeah, because I've done it at both Funnel Hacking Lives, and we just added it to a webinar of one of our clients. Yeah, like this morning, which was so fun. Yeah, so between this, we say, okay, this person tried this. They tried this. They tried this. They were failing. It was terrible. One day, they had enough. And they found me. And I looked at every single thing that they were doing.
And I called them and I said, listen, you are so close. You have the exact right this, this, and this. You're just missing one thing. So fast forward three weeks later, she does the same event. She does this, she does this. But this time, big result. Now, what changed? What took her from totally failing like she did before to getting this big result?
Well, she had to commit to using the right system. Can I show you the system? Say yes. They say yes, and then you do it. right? So high kick optional, but not really because you should do it. Just stretch the hammies, right? So they find you. Yeah. Does this make sense? Say yes. Amazing. So now the transition from here to here is literally what I just said. We say, what changed now? What changed?
What took them from this place to this place? Oh, they just needed the right system. Yeah. So this together will hook them in. Does this make sense? Sorry. Does this make sense to say yes? Amazing. So I'm going to show you a couple examples of me doing these stories. Yeah, we first started adding them to speeches because we knew we had to establish our authority in a very short time window.
And instead of doing sexy screenshots or instead of doing a sob story, which a lot of speakers do and you lose the audience because they think who cares or good for you, we started adding them to the beginning of our speeches. They were working so well that we started adding them to our webinars and we had the same effect.
People stayed longer and they were more primed to learn and they bought more at the end. Yeah. So do we have volume? Yeah. Cool. Okay. We're going to watch this. It's a couple minutes long, but you're going to be able to see all of these points that I'm hitting over on the side. This is Funnel Hacking Live 2023. And I'm going to show you how I know. This is Kayla.
Kayla had a new course, so she did what she was supposed to do. She had a dramatic demonstration in the form of a three-day event. Day one of the event, she couldn't scroll fast enough to keep up with the chat. They were losing their minds. By day two, it was all, hashtag, fire emoji, value bomb. Oh my gosh, Kayla. She goes on to day three of the event, thinking, I am going to be so stinking rich.
Day three comes. You ever felt this? Say yes.
Yes.
Day three comes. Kayla makes her big pitch. And nothing happens. Guys, nobody buys. But that's not the nightmare. The nightmare was instead of Stripe notifications coming in on her phone, she was getting Instagram DMs that looked like this. Kayla, OMG, so amazing, girl. You totally inspired me. I'm finally ready to move. You'd be so proud of me. I just joined Shailene Johnson's program.
I never would have been brave enough without you, girl. Thank you. In case you missed that. Kayla is not Shailene Johnson. Now, you know what's worse than an event that doesn't convert? converse for your competitors. Now here is why Kayla is a winner. In this moment, she could have said, I'm not cut out for this. I'm nothing like Russell Brunson. This doesn't work for me.
I've been doing everything that I'm supposed to be doing and it's not paying off. But she didn't. Instead, she said, I'm so close. Say, I'm so close. I'm And she sent her videos to me. And guess what? She was right. She had the exact right offer, content and credibility. There was just one thing that was tripping her up at the finish line.
So I called her and I said, Kayla, listen, you are trying to pitch like Russell Brunson. When yes, Russell is amazing, but you are nothing like Russell Brunson. You need to pitch like Tony Robbins and Gary Vee and Brene Brown. So three weeks later, Kayla does the exact same event. It has the same offer and the same content and the same information. She only changes one thing.
This time, instead of modeling Russell Brunson, who she's just nothing like, she modeled her charisma after the right people for her. What was a complete disaster three weeks ago, this time was a six-figure launch. Now, Kayla wasn't years away from finding her voice or being attractive. She was three weeks and one tweak away.
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