Megan McCarty Carino

He says because fake sites are cheaper to produce, scammers don't have to be so aggressive in finding victims with unsolicited emails or text, which many consumers have grown skeptical of.

He says because fake sites are cheaper to produce, scammers don't have to be so aggressive in finding victims with unsolicited emails or text, which many consumers have grown skeptical of.

He says the usual red flags apply, like discounts that are too good to be true.

He says the usual red flags apply, like discounts that are too good to be true.

But we now have to be vigilant in contexts we might not have expected.

But we now have to be vigilant in contexts we might not have expected.

And we've got all kinds of AI agents out there doing who knows what, says Lana Swartz, a professor of media studies at the University

And we've got all kinds of AI agents out there doing who knows what, says Lana Swartz, a professor of media studies at the University

of Virginia.

of Virginia.

The more and more that AI becomes like infrastructural and become part of our everyday lives, the more likely we are to encounter scams and fraud.

The more and more that AI becomes like infrastructural and become part of our everyday lives, the more likely we are to encounter scams and fraud.

Whether it's deepfake videos, job scams or imposter websites, AI is scrambling the signals we use to make sense of the world.

Whether it's deepfake videos, job scams or imposter websites, AI is scrambling the signals we use to make sense of the world.

I did finally realize the Davines site was fake.

I did finally realize the Davines site was fake.

About half a second before I hit the buy button, I glanced down at the URL, which said Davines.com.

About half a second before I hit the buy button, I glanced down at the URL, which said Davines.com.

I'm Megan McCarty Carino for Marketplace.

I'm Megan McCarty Carino for Marketplace.