Melanie Borden

speaker
315 appearances 1 recordings 1 series first heard Mar 2026 last heard 10 Mar

Melanie Borden’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

Appearances

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You have to have more information that's tied to the overarching company goals.
And also you can include your own in that too.
So if you're working, for example, if you work in radio,
Right.
It's changed a lot over the years.
Speaking of theater of the mind, it's changed so much and it's constantly evolving.
Well, some of the ways that you could stay relevant in the radio industry is to make sure that you have very clear positioning across everything that you're doing and then have repeated themes of the specific topics that you are focused on.
And that might be within AI.
That might be within, you know, having these documented insights in other places.
But there's a lack of consistent proof that unintentionally people don't focus on because the saying that you use all the time, Heather, you're busy working hard.
in your business and not on your business.
And so that is where they're unintentionally not showing up.
Oh, it's so true.
Oh, this is such a great question.
You have to be there.
This is like a non-negotiable.
Not only do you have to be there, you have to be active.
And what does active mean?
Does active mean posting?
Well, sorry to break it to you, but yes, you want to be out there.
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