Melanie Borden

speaker
315 appearances 1 recordings 1 series first heard Mar 2026 last heard 10 Mar

Melanie Borden’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Mar OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

Appearances

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You want to be posting, but you also want to stay relevant.
You want to make sure that once a month you're looking at your profile, you're making keyword changes, you're making sure it reflects what you do, and it reflects the depth and breadth of your knowledge.
Because whenever you are on LinkedIn, you're sending a signal to LinkedIn's algorithm, letting it know that you are relevant when you're making changes, that you're using the platform, and they're going to want to reward you for whatever you're doing on the platform.
So just continuing to be there and continuing to network and to create relationships.
I think another thing that people unintentionally do with LinkedIn is they completely outsource everything to someone else.
And I say this as someone who has an agency that focuses on...
of strategically making someone visible across not just LinkedIn, but also throughout AI.
And the reason I say that is because the clients that I work with, the people that I've worked with in the past that have the best results are active.
They don't just say, here you go, you take care of it.
They actually have skin in the game and they're dialed into it.
Even if they have a partner that they're working with, they don't completely hand everything over and say, all right, you just handle everything and I'm going to do this.
They're active, which makes all the difference.
Yeah, definitely.
I think the biggest mistake that I see that people do is they completely outsource their voice to someone else.
And trust me, we ghostwrite for others and we are creating content for others.
And I fully believe in it.
But I also fully believe that your stories and your personal perspective is not going to shine through if you're just saying, all right, this month we're going to focus on, you know, leadership value in the workplace, right?
I mean, that's something that's super generic that people won't necessarily anyone could write that.
But if you're talking about the experience that happened when there was a merger with another company and you had to lay off 450 people and what that looked like and what the experiences had.
afterwards and those relationships and the stories and those conversations, that's a totally different conversation than just saying, I need to write about X. So I think that that's something that's really helpful for someone who's trying to figure out, well, I need to use AI, but I also need my time.
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