Michael Buckbee

speaker

260 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Michael Buckbee’s voice in public audio — every appearance, attributed to the second.

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You know, people are within WhatsApp and they're searching.

And that's a real different world.

A lot of that is dark to us because it's not in the analytics, it's not in our search volume estimates, but those are real things that are happening.

And there's a lot of reasons for that, mostly around uh a better search quality experience that they get from it.

And

Right now, the worst AI is ever going to be, and the most expensive AI is ever going to be.

And the prices are dropping like a rock for like how expensive.

It's cheap now to do compute.

It's literally dropped a thousand X in the last year.

So it's a real different world where search is going to be much more distributed.

It's going to be in a lot more systems.

And, you know, here's something to consider.

From a technical

SEO perspective, all of us know we have to make sure Googlebot can reach our site.

Now just for Google.

You have to worry about Google bot.

You have to worry about Google's extended bot, which feeds Gemini.

You have to worry about their interactive agent, which could potentially use your site.

And that's just Google.

And there's like 25 more that you need to track now, just to be indexed, you know, just to get the starting like foot in the door.

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