Michael Buckbee
speaker
260 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Michael Buckbee’s voice in public audio — every appearance, attributed to the second.
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And I think that's just representative of the complexity we're going to see.
and the explosion uh across all of this.
Yeah.
And I think so much of this what's interesting to me is one, you know, Chat GPT did not sit out to threaten Google.
That's like almost a happy accident, which is kind of crazy.
Just that like, oh, the Google killer wasn't someone with a bunch of funding that's like, we're gonna make a better search engine.
Like, no, it's almost this academic project that came out, but the interface of it and the overall experience was so much better that it just, you know, drew everyone to that.
And the other is I think we're gonna see more and more from a classical search perspective, weird competitors where we don't think of it this way, but cursor, cursors, um, an interactive development environment developers use.
I use it for a lot of my coding.
And
How it operates is it just operates directly on the code.
So I don't look up like, hey, what's a JavaScript loop?
How do I do a while loop, you know, in JavaScript?
I just highlight that code and within the editor, I hit Command K and say fix this loop.
And it just fixes it.
And
That's a bunch of searches that kind of went away.
And that's a Google competitor in in a lot of ways.
And we have to shift around our thinking to to deal with those sort of issues as marketers and to figure out where we can add value.
So
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