Michael Buckbee

speaker

260 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Michael Buckbee’s voice in public audio — every appearance, attributed to the second.

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Um, one of which is you want to get your site indexed so you can start putting information out there.

And then the other thing you want to do is really consider your content strategy.

And I

think for too long as SEOs, we've been really complacent with that.

Where we've been chasing traffic, we get some traffic, we then try to get them on a newsletter, maybe then try to get them on a webinar.

Then whoever is on the webinar, we get the account executives to follow up with them.

I I come from a B2B SaaS background.

So that's what we did, you know?

And you just try to scale that.

And I think that top level low intent traffic is going to be harder and harder to come by.

And more and more of that

Is going to stay with Google or it's going to stay with Chat GPT.

And more and more of the search journey is going to be opaque to us.

It's still going to happen.

People still are going to do their research, buyer's journey.

It's just going to happen inside of ChatGPT.

It's going to happen inside of Gemini.

So trying to be the responsible, efficient marketer, we need to move to the mid and bottom funnel with our content.

We need to have more brand.

Statement content that says, like, here is what we do, here is why we think we're the best.

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