Michael Buckbee

speaker
260 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Michael Buckbee’s voice in public audio — every appearance, attributed to the second.

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And so it's an opportunity to really prove the value of search and content into more of the organization that hasn't been there before once you move away from traffic.
Yeah, I thought that was great.
So
Yeah.
So I think there's a couple things I recommend people do.
And they could do this like literally right now.
They can go to their AI engine of choice and and do this.
Um, one of which is to look into, you know, we're saying you need to invest in brand.
That always hits me the same way people used to say, like, you should write a really quality article.
Like, I I'm trying to do that anyway.
That's a little too vague.
And so I've tried to really break this down.
So one thing I really recommend people do is they do a lot more brand information content, which is distinct from the brand statement content.
The brand information content really came about because I was talking to someone and they said, Hey, you know what, Mike?
ChatGPT is now our most popular and least well trained company representative.
Like, who knows what it is telling people about my company right now?
Do you operate in California?
California.
Are you SOC two compliant?
Do you have a HIPAA product?
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