Michael Buckbee

speaker

260 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Michael Buckbee’s voice in public audio — every appearance, attributed to the second.

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Those are money questions.

Those are in the buyer's journey.

And if you the person searching for that, like, oh, they don't operate in California.

Well, I'm not even going to look them up.

Like, how much money did that just cost you?

So my recommendation is go to Chat GPT or Claude and say, Hey, I want to make a buyer's guide for my company.

Help me make a detailed buyer's guide.

And it will come back and ask you, Oh, great, sure.

Tell me about it.

the features and tell me about the objections people have and tell me about the benefits.

And out of that you will create a document that gets all the bits of this that are stuck in your head that aren't on your website.

And then if they're not on your website, they're certainly not going to be in the AI engines.

And

That's your content plan to start moving out.

And that content is again tremendously useful to the rest of the company.

So it's an easy sell to your CMO.

It's an easy sell to your client that, hey, we're just putting this out there so people better understand us.

So these things are there.

I think that's a great starting point for people to think about this.

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