Michael Chernow

Because we think discipline is militant, discipline is hard, discipline is punishment, right?

And what I've learned is that discipline is

freedom, right?

I think Jocko Willink says this.

I actually have it tattooed on my hand because of how powerful when I read that book, Discipline Equals Freedom, I was like, okay.

But when he says it in his book, discipline, in my opinion, is the greatest gift human beings can have.

And the beauty of discipline is that it's free.

And it's available for all of us.

It just is.

And

running a business, being a great dad and a great husband, taking care of yourself and staying fit and eating well.

And like that requires discipline.

It's free.

It's just free.

Like a lot of the time we can't get out of our own way, you know, in my opinion.

And I've helped so many guys over the years come out of the darkness and start to see the light when it comes to recovery and sobriety.

And sometimes I just want to shake them and be like, dude, all you got to do is do it.

Like stop asking questions.

Stop trying to find an easier way.

All you got to do is do it.