Michael Chernow

It's over.

It's just over.

Well, it's just, I think the human capital component of it makes it really, really hard because at any given time, 10 to 15% of the people are not having a good day.

Mm-hmm.

You know, it's just life, right?

Like you're lucky if 10% of your life is awesome.

I mean, if you only have 10% of your life, that sucks, right?

Like most of the time, I would say 85% of my days are great where I'm happy.

15%, right?

Just like can't shake a shitty feeling, you know?

And so at any given time, you got to know that 15% or something like that of your team is having that day.

And every time that...

a guest or a customer comes into contact with someone like that, they tell their friends that they had a shitty experience, you know?

And so, you know, and in the restaurant business, dissimilar to e-com, where I don't know, I mean, we have how many different brands

opportunities to market, how many different marketing strategies, how many, you know, you've got so many ways to get in front of people in the restaurant business.

They got to walk by, you know what I mean?

They have to walk by your place or you've got to have some kind of local PR thing that hits.

And it's a live close by to use the product or service.

So the only way to, to efficiently market in the restaurant business is

is through offering the greatest experience.