Michael Regilio

speaker
2,071 appearances 9 recordings 1 series first heard Nov 2024 last heard 12 Jul

Michael Regilio’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 3 in all, peaking in Jul 2026 with 1.

Appearances

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The iPad itself is actually using psychological tricks to get a couple extra dollars out of us, too.
Yeah, that's exactly right.
So the iPad has an advantage from the get-go, but the people programming the iPad have also weaponized that little tip window to pressure you into tipping more.
Let's start with the psychological trick they call anchoring.
Okay, so anchoring comes from the world of behavioral economics and has been studied very closely by psychologist Daniel Kahneman, who was instrumental in shaping our understanding of judgment and decision-making processes.
So anchoring is the psychology that says when presented with several numbers, the first number your brain sees becomes your reference point, and your brain adjusts its expectations from there.
So in the old days with the iPad,
If you want to go back to the real old days when the first iPad came around, the first number you saw was actually probably 10%, followed by 15%, and then 20%.
Your brain says, okay, so the 10% is a bad tip, 15% is an okay tip, and 20% is a good tip.
So without even knowing it, you're being conditioned to believe you should leave the middle number and not the lower number.
Yeah.
It's funny because this is how anchoring works.
And I'll challenge you to still find those numbers because now a lot of the iPads, and I've seen this myself, the lowest tip is 18.
And the next option is 22% and then 25%.
And then you add in the pressure that we've already talked about that comes from the fact that the person you're tipping is staring at you.
And very often without even knowing why you did it, you probably might even hit the 25% button.
So this game is rigged.
And I don't want to ruin anybody's income, but there are a bunch of tricks out there that make it even worse.
I know from my days of waiting tables that any party at my restaurant that was over five people automatically got the gratuity included.
Now, being the honest fellow that I was, I'd always point this out to the customers.
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