Michael Sumner
speaker
69 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Michael Sumner’s voice in public audio — every appearance, attributed to the second.
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Appearances
Sure.
So the problem with SEO today is that we need to find out the history of a content over time.
And the way to prove that can be through a database that you host yourself.
But we can go further than that because there's got to be a solution for a public database that everyone can see that is not archive.org.
Because we've seen in the past that archive.org has gone down due to hackers.
So the next solution is the blockchain, which itself you could say is a database that stores information over time, is secure, it's decentralized, and as long as one person
person in the world is alive that has access to the internet, they can continue running that blockchain.
Sure.
So because the blockchain itself allows you to write smart contract code, which is a fancy way of saying, here's my code, it will never change, and it's out for everyone to read to understand how it runs.
And the way that we've found to be the most convenient and the most trustworthy is a code that says we're going to write this piece of code.
Only once and it will never be changed forever.
And you can think to yourself, if I were to put some sensitive information, that would be quite destructive.
So I wouldn't want to do that.
So focusing on a privacy-first approach, we've been going for transactions, blockchain transactions, that will never change.
But the best way to do that is just through an anonymous
Fingerprint of that piece of text.
And if that piece of text changes over time, then we can see that change happen because it would be different based on maybe a space or a period or a set of characters.
So from there, all we need to do is find out if something has changed over time.
And that's what we need to get to the meat of with the understanding of how we can how.
This audit trail over time and how that works with SEO, I'll just uh keep bringing this back to SEO for our listeners.
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