Michael Sumner

speaker

69 appearances 1 recordings 1 series first heard Mar 2025 last heard Mar 2025

Michael Sumner’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Blockchain Time-Stamping · 3 Mar 2025 podcast

To bring it back into SEO, we just need to figure out if that article has changed over time.

And then from there, seeing that the article has changed over time, those points in time can then be used to determine if something is.

More authentic or not compared to something that's only been published once or once in a blue moon and never again or in the tiniest manner possible.

So showing more little changes over time, frequent changes, can help for SEO purposes.

We've seen that mostly for blog posts.

That would be a good use case for.

Sure.

So the blockchain first started off as a way for you to find out if whatever you place into the blockchain has changed over time.

So by using decentralized databases called blockchains, you can store that information and it is associated with a timestamp and a set of data.

And that set of data can be anything.

So that would be as simple as I can get with the concept of the blockchain.

Sure.

So we've found that the blockchain is largely a database that you want to create trust for.

And whether that's a database that everyone has access to or only a few people, or even a private blockchain that is only used internally, either by governments or by companies, having that decentralization allows you to create proof in the

Pudding itself.

And by having a blockchain, let's say for financial transactions, that's crypto, you can tell that you can't alter the transactions just by looking at the code of the blockchain itself.

When I say blockchain, you can easily replace it with the word database or a spreadsheet, if you want for that matter.

So every new row in that spreadsheet would have to be

Hacked in order to get the uh the next previous row.

So the more transactions you have, the stronger it becomes to get that previous row.

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