Michael Walrath

speaker

398 appearances 5 recordings 1 series first heard May 2025 last heard May 2025

Michael Walrath’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI-Powered Search: Disruptive Risk or Strategic Advantage? · 19 May 2025 podcast

And there's a lot of answers being given to this question right now.

And a lot of new three-letter acronyms that are being coined around this, right?

So we've got AIO and SGEs and all the other agent optimization, all this other stuff.

And it's great.

I think it's good the conversation's happening.

We have a little bit different lens on this than I think a lot of the other folks in the space, which is it all starts with the data.

So you're not ready for what's coming if your data is not ready for what's coming.

Because the fundamental difference is that the way the agent and these AIs are all going to evolve towards agentic applications, I think that's very clear.

The way that that agent wants to consume and discover content is very, very different than the way that human beings want to consume and discover content.

And so until you've got your data structured and organized, and you're constantly adding to it, and you're constantly identifying, where is my data more limited than my competitors?

And this becomes one of the things we like to say around here is like, a data is content and content is data.

And so...

There's a lot of ways we could go with this, but I would at least make a fairly strong statement here that we're going to have to rebuild the internet for machines.

We've had this amazing way of 15 years of digital transformation and huge budgets going into everything has to be digitized.

And we built it for human beings.

So we have these beautiful websites that are super image heavy, and they have these navigation menus and dropdown boxes and consumable content for human beings.

And that's great.

And that has to exist.

But we're going to have to replicate that, you know, as pure data.

Right.

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