Michael Walrath
speaker
398 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Michael Walrath’s voice in public audio — every appearance, attributed to the second.
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Appearances
And we're going to need to deliver that data to the endpoints, all of the endpoints.
And we're going to have to constantly refresh that data because these things are not going to be satisfied building a static index of what the date, you know, they need to know which menu items are available right now.
Right.
Which sizes of the Air Jordan, you know, shoe you want are in stock.
So, you know, I think digital transformation 2.0 is coming and it's coming really fast.
Yeah, so we've been doing this for a really long time.
And I think one of the sort of battles that's been fought in this space is like, do citations matter or not?
So our core product is really a citation building product in the sense that we distribute authoritative business information to hundreds of publishers and publishers.
And candidly, a lot of the publishers who we distribute to
Their traffic has just consistently declined over the last 10 or 15 years.
And it becomes really easy to say, hey, why does it matter if my address and phone number and website information are correct on MapQuest?
Why do I care?
And the reason why you care is that demonstrably Google cares.
Right.
Right.
And we have a lot of research showing that this matters a ton.
The other thing that's happening is when you interface with these generative experiences, they're going to give you a list of citations, right?
It's right there at the end of the answer.
Like, here's where I got the information that's summarized in this answer.
And it's funny when you look at it, it's exactly the same thing that you see below the local pack on
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