Michael Walrath
speaker
398 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Michael Walrath’s voice in public audio — every appearance, attributed to the second.
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Appearances
On the Google, it's TripAdvisor and Yelp and MapQuest and all these other things that they're gathering the information from.
So at least today, it turns out that a lot of the things that you need to do when you think about creating and distributing content to service these AI, I'm sorry, to be visible within these AI experiences is a lot of the same things.
But that will, I really fundamentally believe that will change.
And so it's interesting.
At Yext, we work with two types of customers.
So we work with large enterprises who have a local footprint.
So think of the large wealth management, large healthcare.
And the way they run their businesses is, in a lot of ways, it's like a vast number of small businesses where marketing and digital experience is centrally managed.
And so for them, this is a huge opportunity to get their ducks in a row for what's going to turn into a, you know, a sort of exponentially larger data distribution problem.
My listings data, my reputation management, my content, my pages, schema page, you know, all that stuff has to be managed, you know.
And there were going to be versions of that for all these different AI experiences.
And so that's the scary thing about it is if you're the CMO or whoever's in charge of those kind of distributed digital experiences is you got to wake up every morning, you got to be like, how am I going to be ready for what's coming?
And the other customer we sell to, interestingly, we don't sell a lot directly to small businesses.
About 20% to 25% of our business is through partnerships who do sell to small businesses.
And they're typically bundling our products and services with other marketing products and services.
And they have exactly the same problems that, you know, large financial services, large retail and hospitality have.
They just have, you know, an aggregated group of small businesses instead of a sort of corporately controlled set of small businesses.
Yeah.
So specifically to advertising.
So we don't today provide any advertising products to our customers.
Showing 241–260 of 398 · page 13 of 20
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