Michael Walrath
speaker
398 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Michael Walrath’s voice in public audio — every appearance, attributed to the second.
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Appearances
And this is in 2018.
Really interesting.
Yeah.
You know, it turns out that I think we're a little ahead of ourselves with that, with that product, but this is the, this is the fundamental difference is that, you know, and I'm watching it with my, you know, I've, I've one child who's still a teenager and I'm watching her, you know, sort of
interface with chat GPT and, and these new, you know, that's her default.
That's where she goes first.
And she likes it because they give her an answer.
Right.
Not a link.
She doesn't have to click around.
And obviously Google has the capability.
And now that puts us back into the whole innovators dilemma discussion, which I think we've covered pretty well.
Right.
I think what businesses and marketers, whether you're a single location, small business, whether you're a purely online business, whether you're a giant, you know, kind of brand like a Nike or a Coca-Cola, um,
or a scaled local retail, hospitality, financial services business who we do a lot of work with, you have to start asking this question.
And it's the most fundamental question.
How am I going to be the answer to the question?
How do I make sure that when the consumer asks a question, instead of a bunch of links and a bunch of options, they get an answer that I'm the answer.
And that goes back to content and data.
Clearly, and it goes back to a very, very broad definition of content.
Showing 281–300 of 398 · page 15 of 20
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