Michael Walrath
speaker
398 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Michael Walrath’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Where everything I do as a marketer is ultimately content.
Social media posts are content.
Review responses are content.
Every local, you know, my vegan menu pages, my provider pages, it's all content.
And all that content is data.
And we're going to feed it to these AI machines as data, not as pictures and words.
I mean, words are data,
So that's where we're headed.
It's a huge risk and a huge opportunity for marketers who want to get ahead of the curve on this.
Yeah, so it's really interesting.
And, you know, particularly when it comes to sort of whatever the next evolution of SEO is, Yext has always had what I believe is sort of an unnecessarily complicated relationship with the SEO community.
It's funny because I think the perception has always been that we, you know, believe that, you know, that there's a way to automate away the practice of SEO.
And it's just fundamentally not the case.
We believe that there are fundamental data things that you need to do.
And then there's sort of fundamental insights and actions that need to be derived from that data.
And what we're really best at is gathering these huge sets of data and figuring out kind of where's the kernel of insight in that data.
So
Our newest product is an agentic super intelligence platform for gathering competitive intelligence around at the very, very granular level.
So we recently bought a company called Placescout, which is a brilliant small company that I think has kind of best-in-class understanding of what's going on on the Google SERP page and what are the sort of non-performance metrics that are helping to drive that.
We put that together with an internal project that was very focused on AI visibility, AI sentiment analysis at that same granular kind of localized level.
Showing 301–320 of 398 · page 16 of 20
← Previous
Next →